The development of this mobile “app Internet" will also open up new services opportunities around the creation and management of consumer and business applications, many would argue.
This second wave of innovation, building on mobile ubiquity, will leverage cloud-based services. Forrester believes that three service lines will grow significantly during the next 36 to 48 months. First, building initial apps is itself projected to be at $5.6 billion a year market globally by 2015.
This second wave of innovation, building on mobile ubiquity, will leverage cloud-based services. Forrester believes that three service lines will grow significantly during the next 36 to 48 months. First, building initial apps is itself projected to be at $5.6 billion a year market globally by 2015.
Second, managing apps and devices is projected to be at $3.8 billion a year market globally by 2015. Third, re-inventing the business processes and back-end systems is projected to be at $7.6 billion business by 2015.
That likely is just the start. At least some observers might argue that cloud-based apps, accessible from mobile devices, might change the way businesses and consumers buy and use applications. Perhaps the biggest upside will be an increased ability to sell and provision applications about as easily as downloading an app from an app store. The changes should be seen in the software sales business, allowing many additional types of sales organizations to sell and support business software where it might have been burdensome in the past.
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