Ignoring for the moment the somewhat odd way of displaying trend data, for which the convention normally is to display chronological data left to right, the amount of money brands are spending to create original content of various types keeps growing. If you hadn't thought about it much, this shift is part of the broader shift in "media." Where once it was publishers, film makers, record labels, newspapers and other traditional entities that created media, these days it is that, plus millions of consumers creating videos, blog posts, Facebook entries and Twitter posts that also are a new form of media.
Among the other changes, brands themselves are becoming more active content creators, blurring the line between traditional and new forms of media.
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