Friday, April 15, 2011

U.S. Internet Users Watched 4.3 Billion Video Ads in March 2011

Americans viewed 4.3 billion video ads in March 2011, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to comScore.

Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views, followed by Adap.tv (553 million) and BrightRoll Video Network (398 million).

Time spent watching videos ads neared 1.9 billion minutes during the month, with Hulu delivering the highest duration of video ads at 520 million minutes. Video ads reached 43 percent of the total U.S. population an average of 33 times during the month.

Hulu also delivered the highest frequency of video ads to its viewers with an average of 47 over the course of the month.

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