Friday, April 15, 2011

North America Will Have Half of all NFC Phones in Service in 2014

At least one in five smart phones globally will have near field communications functionality by 2014, Juniper Research estimates.

Worldwide, Juniper Research forecasts almost 300 million NFC capable smart phones by 2014. Juniper’s analysis shows that this growth will be driven in the short term by mobile network operators launching services in 20 early adopting countries before the end of 2012.

Juniper Research forecasts that NFC-based mobile payments and retail marketing capability via coupons and smart posters will become common amongst smart phone users in Western Europe, North America and other developed regions.

North America will account for half of all NFC smart phones in 2014, followed by Western Europe.

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