U.S. Social Commerce: $14 Billion in 2015

Social commerce is a hard concept to grasp. In principle, though, it is the idea that people will influence what other people buy.

The new wrinkle is simply that social software, networks and recommendations are starting to play a significant role in the process, where it once was a word of mouth process.

The difference is that the magnitude of such online and social word of mouth is amplified.