Friday, September 16, 2011

Bad News: Your Company Name and "Scandal" in the Headlines

Lightsquared executives might be right that there is nothing untoward about its relationship to White House officials. Lightsquared might be right about not receiving any special treatment. But it has a bigger problem that GPS interference now. The words "scandal," "Solyndra" and "LightSquared" now are being mentioned in the same headlines and sentences.

It no longer matters why. It no longer matters whether it is "fair." It is becoming a political reality that bodes ill for LightSquared.

Words you never want to hear

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