Half of Shoppers Spend 75% of Time Conducting Online Research

According to a survey by Power Reviews, 50 percent of consumers spend 75 percent or more of their total shopping time conducting online research.

This includes 15 percent of shoppers who spend 90 percent or more of their shopping time online doing research. Research is most of shopping

Statistics such as those illustrate the importance of online marketing presence, as the retail experience starts to incorporate more digital elements, especially heavy research before a typical shopping action.

The data also suggests the potential for proposed mobile wallet services that integrate more online promotion elements.

Some 34 percent of shoppers spend a few days conducting online research about information-intensive products such as computers, appliances, and TVs before making a purchase, which is the most popular period of time for shoppers to spend doing online research in 2011.

About 44 percent of shoppers start their online product research process with a search engine, looking for top search results relating to the product they're seeking.

Half of Shoppers Spend 75% of Time Conducting Online Research