Not surprisingly, 40 percent of social media users access content from their mobile phone, up drastically in a short few years with credit due not just to the social networks but to the app developers and smartphone devices that make it fast and simple to use social media via mobile. Nielsen also reports, that people active in social networks are 12 percent more likely than the average web user to shop online, with a reported 70 percent of social networkers reporting that they shop online.
Wednesday, September 14, 2011
Social media growth is being fueled by mobile users over the age of 55
Social networks and blogs have risen in popularity in mainstream America, now accounting for nearly one in every four minutes spent online. According to Nielsen, 23 percent of time spent online by Americans is now devoted to social networks with Facebook being the most popular. Over 53 billion total minutes were spent on Facebook by Americans in May 2011 alone. More time is spent on Facebook now than any other website in existence. Nielsen study
Not surprisingly, 40 percent of social media users access content from their mobile phone, up drastically in a short few years with credit due not just to the social networks but to the app developers and smartphone devices that make it fast and simple to use social media via mobile. Nielsen also reports, that people active in social networks are 12 percent more likely than the average web user to shop online, with a reported 70 percent of social networkers reporting that they shop online.
Not surprisingly, 40 percent of social media users access content from their mobile phone, up drastically in a short few years with credit due not just to the social networks but to the app developers and smartphone devices that make it fast and simple to use social media via mobile. Nielsen also reports, that people active in social networks are 12 percent more likely than the average web user to shop online, with a reported 70 percent of social networkers reporting that they shop online.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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1 comment:
Thanks for the new information, i would really be interested in some of the real figures and numbers for some data.
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