Yahoo Needs Help in Mobile

Stats from IDC show that Yahoo! has been losing market share in mobile advertising, even as the market has been booming.

Efforts to launch new display ad formats and more localized content may have given a boost to its ad business but the benefits would have only been seen on its own properties, rather than the long tail of wider internet content. How Bartz Didn’t Help Yahoo Mobile

Yahoo!, the most-visited U.S. Web portal, reported second quarter 2011 revenue that missed estimates as marketers favored competing sites and a sales-team shakeup made it harder to clinch advertising orders.

Excluding sales passed on to partner sites, second-quarter revenue slipped 4.6 percent from a year earlier to $1.08 billion, Sunnyvale, California-based Yahoo said in a statement. Analysts surveyed by Bloomberg had estimated $1.11 billion. Yahoo misses ad targets