3% of App Buyers Represent 20% of Spending

About 66 percent of app users have spent money on an application, but just three percent of buyers represent 20 percent of total spending, according to a U.S. consumer survey conducted by ABI Research. About 70 percent spend nothing or very little, the study suggests.

Among these paying users, the mean spend was $14 per month. But "averages" don't always represent the best and most accurate way to represent the data.

“The median amount among the consumers who spend money on apps is much lower than the average, just $7.50 per month," says ABI Research Senior Analyst Aapo Markkanen.

The obvious implication might be that most apps will not make money.