Smart phones are used more often than tablets for activities on-the-go, as you would expect. By some studies, up to 95 percent of tablet usage occurs indoors, rather than in a mobile context.
About 73 percent of respondents polled by Nielsen used their smart phone to locate a store, compared to about 42 percent using a tablet to search for a store.
Some 42 percent of respondents used a mobile device to create a shopping list while shopping. About 16 percent of tablet users reported they did so.
Some 36 percent of respondents said they redeemed a mobile coupon on their smart phone, compared to 11 percent of tablet owners.
Some 42 percent of tablet owners have “used their device to purchase an item,” compared to 29 percent of smart phone owners.
Both smart phones and tablets have been used to “research an item before purchase.” About 66 percent of tablet owners and 57 percent of smart phone owners reported doing so.
Some 27 percent of smart phone owners and 28 percent of tablet owners say they have used their devices to make a payment.
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