The average American watches nearly five hours of video
each day, 98 percent of which they watch on a traditional
TV set, according to Nielsen.
After several years of consistent year-over-year growth, traditional TV viewing declined one half of one percent or roughly 46 minutes per month. Nielsen suggests that dip could be explained by any number of drivers other than a shift in viewing habits.
As more homes adopt DVRs and move to greater use of time-shifted viewing, time-shifted TV growth has offset the bulk of live TV declines. Other potential factors include time spent using game consoles, tablets and other emerging devices, or even short-term weather, Nielsen says.
Still, in the fall of 2011 there was a slight decline in the number of TV homes in the U.S. market. This shift is prompting an important conversation around the definition of a “TV household” and a “TV viewer,” as some homes not using "TV" might be watching video on tablets, PCs and smart phones.
Some 33.5 million mobile phone owners now watch video on their phones—an increase of 35.7 percent year over year.
Thursday, May 3, 2012
U.S. TV Viewers Using More Screens
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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