20% of Americans, 34% of Smart Phone Owners Purchased Using a Mobile Phone in 2011

A new survey conducted by Harris Interactive on behalf of Placecast claims that 20 percent of adult mobile phone owners in the U.S. made an online purchase with their phone last year. 


Those with smartphones were more likely to make purchases on their phones. 


Thirty-four percent of smart phone owners made a purchase on their phone last year, compared to 11 percent of those with feature phones. Thirty-eight percent of the respondents to the study  said that making a purchase on their mobile phone was at least somewhat important to them.

Overall interest in using phones for purchases has grown by eight percentage points in the past two years, with 38 percent of all mobile phone owners saying it is at least somewhat important. 

Some 59 percent of smart phone owners surveyed say it is at least somewhat important to be able to make a purchase on their device.