For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Eastern Time, Monday through Thursday). Posting after 8pm should be avoided. Specifically, don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.
The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday, bitly suggests.
Facebook has a different pattern. Links posted from 1pm to 4pm EST result in the highest average click throughs. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
Facebook traffic peeks mid-week, 1 to 3pm. While traffic starts to increase around 9am, one would be wise to wait to post until 11am. Traffic from Facebook fades after 4pm. Despite similar traffic counts at 8pm and 7pm, posting at 7pm will result in more clicks on average than posting at 8pm.
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