Mojiva, the mobile advertising network, is launching Mojiva Tab, an ad network aimed at inventory that will only be delivered on tablets. The expectation is that Mojiva Tab will gain in the market by focusing exclusively on the tablet format, with dedicated resources and staff, rather than supporting both smart phone and tablet campaigns from one set of resources.
Some will see that as a significant and warranted change. Marketing specialists often note that the form factor and authoring requirements of tablets are substantially different from desktop PC and smart phone platforms.
Monday, October 15, 2012
Mojiva Launches Tablet-Only Ad Network
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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