Mojiva, the mobile advertising network, is launching Mojiva Tab, an ad network aimed at inventory that will only be delivered on tablets. The expectation is that Mojiva Tab will gain in the market by focusing exclusively on the tablet format, with dedicated resources and staff, rather than supporting both smart phone and tablet campaigns from one set of resources.
Some will see that as a significant and warranted change. Marketing specialists often note that the form factor and authoring requirements of tablets are substantially different from desktop PC and smart phone platforms.
Monday, October 15, 2012
Mojiva Launches Tablet-Only Ad Network
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment