Monday, October 1, 2012

Windows Challenging RIM in Europe

Windows now is challenging RIM for third place in smart phone share in Europe, as low-end devices such as the Nokia 610 drive sales in key markets such as Italy and France, according to Kantar Worldpanel ComTech.

“Lower end devices are driving sales of the platform as consumers seek value, resulting in growth rates of 6.6 percent in Italy, 3.5 percent in France and 2.3 percent in Great Britain, Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, says. 

In Italy, Windows now holds a double-digit market share, 10.4 percent, a first in the European market,” Kantar Worldpanel reports. 

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