The conventional wisdom for many decades about consumer TV viewing is that most people watch relatively few channels. Some studies suggest the average is about seven channels. Others might peg the typical number of channels watched ab it higher.
A new study by Digitalsmiths suggests that 86 percent of respondents watch the same channels, most of the time.
The study also suggests that 79 percent of respondents watch between one and 10 channels, on average, with a typical number at five to six channels, and a big spike at 10 channels.