Merchant Warehouse research found that 93 percent of consumers who use Yelp go on to make a purchase with a company they researched on the review site.
A Boston Consulting Group survey of 4,800 business owners in March 2013) found that small businesses with a free Yelp business owner's account saw an average increase in annual revenue of $8,000.
Wednesday, September 4, 2013
Yelp Really Works, Study Finds
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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