Freemium is Leading App Pricing Model

"Freemium" is the most popular retail pricing model used by mobile apps in the Apple App Store, according to Distimo Distimo analysis, except for the navigation, education and productivity categories.

Between 2011 and 2013, the proportion of revenue based on in-app purchases increased from 77 percent to 92 percent in the Apple App Store and from 89 percent to 98 percent on Google Play.
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