Between 2011 and 2013, the proportion of revenue based on in-app purchases increased from 77 percent to 92 percent in the Apple App Store and from 89 percent to 98 percent on Google Play.
Thursday, December 19, 2013
Freemium is Leading App Pricing Model
"Freemium" is the most popular retail pricing model used by mobile apps in the Apple App Store, according to Distimo Distimo analysis, except for the navigation, education and productivity categories.
Between 2011 and 2013, the proportion of revenue based on in-app purchases increased from 77 percent to 92 percent in the Apple App Store and from 89 percent to 98 percent on Google Play.
Between 2011 and 2013, the proportion of revenue based on in-app purchases increased from 77 percent to 92 percent in the Apple App Store and from 89 percent to 98 percent on Google Play.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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