Saturday, December 14, 2013

If Price Were No Object, Would Most People Buy iPhones?

If price were no object, would most people in the United States buy Apple iPhones? A study of small business adoption suggests the answer is "yes."

In the first 10 months of 2013, Intermedia users activated around 190,000 Apple devices. This accounted for 76 percent of total device activations on our service.

Despite Android’s overall lead in market share, the overwhelming bulk of mobile devices activated by Intermedia’s small- and medium-sized business customers were from Apple.

At least in part, that mirrors U.S.  user preference for Apple devices, at least among users with more discretionary income.

But business devices also might be considered “subsidized” devices, in that the business defrays, subsidizes or pays for the devices used. In other words, if price were not a significant obstacle, iPhone seems to be the preferred choice.

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