U.S. Smart Phone Penetration Reaches 63%

According to comScore, U.S. smart phone penetration now has reached 62.5 percent. 

That probably surprises nobody, as smart phones are becoming "phones." 

As often is the case, the oldest age cohorts adopt at lower rates.

Over time, smart phones simply will be what people think of as "phones."

Post a Comment

Popular posts from this blog

Voice Usage and Texting Trends Headed in Opposite Directions

What to Do About Industry Challenges? "Take the Package," One Exec Quips

Verizon has a Brand Promise Problem