Why Word of Mouth is Essential for Really Big Companies

The converntional wisdom is that positive and enthusiastic word of mouth (people referring other people to a specific product) is helpful for any supplier of goods and services.

Some might argue world of mouth is the only a way a successful company becomes a huge company. The reason, as often is the case, is scale. 

When a company is small, marketing or advertising arguably can drive usage growth. But eventually, a firm gets so big that it simply can't spend enough money to have an impact.

At that point, only word of mouth recommendations make a difference in sales volume. 

True, the product has to be useful, priced right and of sufficient quality to make it "better" than other alternatives. Still, it is a useful insight: a very-large company is in the hands of its users, where it comes to marketing, even if a small company can affect sales by marketing.

Post a Comment

Popular posts from this blog

Spectrum Fees, High Incremental Capex, Lower Value in Ecosystem Mean Historic Changes Might be Necessary

For Ting, Operating Costs are Key to Business Model

Lower FTTH Costs Improve the Business Model, But How Much?