Amazon Business to Tackle $1 Billion U.S. B2B Market

Amazon Business, a customization of Amazon for business customers will not come as a surprise, any more than marketplaces for consumer services are a surprise.

Amazon Business is an expansion of what was once Amazon Supply, the wholesale site it launched in 2012. At it's peak, Amazon Supply had about 2.2 million products serving millions of business customers. Amazon Business certainly will be much bigger, boasting hundreds of millions of products.

In part, the effort reflects the size of the business products market. In 2014, the business-to-business market was about $1 trillion, according to estimates by the U.S. Commerce Department.

That is almost four times the size of the business-to-consumer e-commerce market that recorded sales of $263.3 billion in last year, according to the U.S. Department of Commerce.

B2B e-commerce also is growing slightly faster than U.S. online retailing—at an annual estimated rate of about 19 percent, according to Deloitte, compared with 17 percent for B2C e-commerce, as reported ed by the U.S. Department of Commerce.


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