India Inches Towards Banning "Zero Rating"
Though action has not yet been taken, it is starting to look as if Indian Internet regulators will eventually put an end to “zero rated apps” that have proven effective ways of introducing non-Internet users to the benefits of using the Internet.
So here we have an issue of “good things” in conflict. One is the notion that innovation is promoted when every app has an “equal chance” of being discovered and used (even if, in practice, that rarely is true, or possible).
The other good thing is the ability to provide people access to useful apps without those people having to pay.
And it appears one or the other of those good things will not be lawful, eventually.
Should such a framework remain in place for a long time, more new apps are going to move away from “Internet” delivery, though. Some apps work better when quality of service measures are available. And some apps might have life-threatening consequences if absolute low latency or bandwidth is unavailable.
Such apps will move away from the public Internet and into “walled gardens.” That might be useful, in some instances. Medical apps, driverless cars and other automated processes arguably would benefit from higher performance guarantees than can lawfully be provided using the consumer Internet.