Messaging Apps are Becoming Hubs

Messaging apps are trying to become communications “hubs” for commerce, identity applications and context-driven actions, argues Mary Meeker, Kleiner Perkins Caufield Byers general partner.

Meanwhile, mobile service providers are trying to protect “messaging” revenue by dropping prices, bundling messaging and voice as a “network connection” fee and in some cases creating branded over the top messaging apps.

That is “fighting the last war.” The messaging apps already have moved on.


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