Apple The World's Most-Valuable Brand

Apple is the world's most-valuable brand, Millward Brown's 2011 BrandZ study of the most-valuable global brands now shows. Apple ended a four-year run by Google at the top of the brand ranking.

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Google now is the second most-valuable global brand, followed by IBM, McDonalds, Microsoft, Coca Cola and AT&T, the top-ranked telecom brand. Vodafone ranks 12th and Verizon 13th. All those telecom firms rank ahead of Amazon.

Apple Ends Google's Four-Year Run as Most Valuable Brand

Over the Air Updates: Ecosystem Implications

Just about everything in the mobile ecosystem seems to have business model implications. Consider the way mobile devices get updated.

Apple has used the iTunes to push updates to its iOS mobile devices. When a new software update is available, users have to tether to a PC to load the update onto their mobiles.

When an update to Google’s Android operating system or HP/Palm’s webOS is released, users are provided an update notification and can update the software right on their phone.

You might argue that the "tether to PC" model was forced by the relatively primitive nature of the iPod, which established the practice. On the other hand, lots of people have noticed the curiosity of the need to connect an iPad to a PC to configure the tablet.

Oddly, Apple has been saying the iPad "is not a PC." Requiring a PC to activate every tablet might illustrate that in a sort of negtive way: the tablet update strategy isn't smart enough to allow a natively mobile device to update over the air.

But Apple appears to be readying over-the-air iOS updates, starting in the fall of 2011, for updates to iOS 5 devices.

The business model implications of the over-the-air updating are that it appears Apple has to come to agreement Verizon Wireless and AT&T about how to support the wireless updates.

That points out the subtle, but real gatekeeper functions mobile service providers continue to possess in the mobile ecosystem.

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App Stores Pose Challenges Within Ecosystem

The "application store" might be among the more-significant innovations in the device and software businesses of recent years. Perhaps it is the single most-important innovation, as it illustrates the importance of content for many device strategies. It isn't so clear that the iPod could have come to dominate the MP3 player business without iTunes, and it seems unlikely the iPhone or iPad could have achieved their early market share leads without the trove of applications available in the Apple App Store.

Of course, app stores also mean that the relative balance of value within the software and device market also changes. Service provider businesses also are affected, obviously, as the device, with its app store, becomes the primary user connection with an access service.

Can Skype win in the Windows app store as it did in the iPhone app store? Skype Journal

U.S. Smartphone Market is a Bit Like Fashion

Smartphones and other mobile devices are a bit like fashion, introducing a great deal of volatility.

According to The Nielsen Company’s monthly surveys of U.S. mobile consumers from July 2010 to September 2010, consumers planning on getting a new smartphone had a very clear preference: A third (33 percent) wanted an Apple iPhone.

Slightly more than a quarter (26 percent) said they desired a device with the Google Android operating system. And 13 percent said they wanted a RIM Blackberry.

Those same surveys for January 2011 to March 2011 show significant changes. According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity to 30 percent and RIM Blackberry is down to 11 percent. Almost 20 percent of consumers are unsure of what to choose next.

U.S. Smartphone Market: Who’s the Most Wanted? | Nielsen Wire

Apple has $66 Billion in Cash, and Growing

Apple's $66 billion in cash is a nice problem to have.

From time to time investors clamor for Apple to "do something" with the cash, but Apple invariably responds that it simply wants to make sure it has the ability to make big moves if it has to, or wants to.

So far, Apple hasn't ever made a big acquisition, though.

Apple Earns Half its Revenue from iPhones

Apple now earns half its revenue from selling iPhones. Half. listen to the quarterly earnings call here.

That's why "Apple" isn't "Apple Computer" anymore.

Apple Sues Samsung Over Tablets, Smart Phones

Apple is suing Samsung, alleging the Galaxy line of phones and tablets infringe on a number of the company’s patents and trademarks.

The suit, filed on Friday in U.S. District Court in Northern California, alleges patent and trademark infringement, as well as unfair competition. Apple is seeking injunctions, actual damages and punitive damages, as well as a finding that the alleged infringement was willful

The smartphone industry is filled with patent actions, including an ongoing battle between Apple and Nokia, suits between Microsoft and Motorola, as well as a suit by Oracle against Google. See this, for example.

Apple Sues Samsung, Saying Galaxy Phones and Tablets Too Close To iPad and iPhone Design | Ina Fried | Mobilized | AllThingsD

Steve Jobs Hid iPad From Google

Steven Levy’s book “In the Plex” apparently reveals that Steve Jobs hid development of the iPad from Eric Schmidt while Schmidt was still on Apple’s board of directors.

Jobs reportedly didn’t like how Google’s OS was starting to match up blow for blow to iOS and didn’t want the same to happen with tablets. Jobs was angry because he felt that Android was ripping off the key features of the iPhone.

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Motorola Xoom Tablet Super Bowl Ad

The Motorola Xoom ad obviously is a take on the famous 1984 Apple ad, aired at a time when Apple, struggling against Microsoft, wanted to emphasize its "be different" ethos.

Here's the Apple ad, for comparison. Oddly enough, it now is Apple that is the tablet "incumbent", Apple that is taking some heat for curation of the end user experience. Android devices such as Xoom that are more "open."

Would You Bet Against Apple?

You might be the sort of person who bets against Apple. If so, you'll probably bet against Apple succeeding in any significant way with its rumored mobile payments. The argument against success as a retail store payment vehicle (Apple might builds on iTunes for some other payment-related function) probably starts with the "what's the additional value" argument, but that applies to all proposed systems.

The assumption is that Apple's mobile payment system would have to be as convenient as a credit card swipe. That same objection applies to all other systems as well. Some might argue a mobile payment alternative does not save time; Apple won't either; therefore there is no value and no reason to adopt. Apple will have also have to piggyback off of, or have retail partners deploy, the near field communication terminals required on the retailer end of the transaction That's another barrier.

One possible advantage Apple gains with this new payment scheme is Apple mobile payments bypass the credit card processing fees Apple currently pays for each iTunes transaction. Some might question value for retailer partners and end users. If Apple decides to share those savings with retailers, and rewards users with some loyalty program at the same time, there's the answer to "how do retailers and users benefit."

There are big barriers to mobile payments adoption, ranging from handset capabilities and user habits to entrenched and efficient existing payment systems. But big changes in user behavior have occurred before, when the value was understood. That doesn't mean mobile payments will succeed wildly in the next 12 months or even 24 months. But it could, and Apple starts with a different perspective: it doesn't want to disrupt the traditional payments business. It only wants to enhance the value and stickiness of iTunes.

Apple doesn't have to look first and foremost at its potential direct revenue or profit margin. It doesn't worry so much about those things when it sells music or video or movies. It just wants to make iTunes and its "i" devices so useful and popular that people keep buying them. That makes for a dangerous competitor. Essentially, Apple wants to "give away" what other people need to "get paid for." That is the underlying power of disruption in the Internet space, always.

It's too early to know who wins, or whether Apple will be among them, or why it might win. But Apple, and others, will be dangerous to the extent they clearly understand they have existing revenue models that are enhanced if they extend themselves into mobile payments in some way. The best-placed players might just be those with an existing and powerful revenue model that gets more powerful with mobile payments, without the need to make additional revenue from the payments process itself.

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Top Brands: Apple, Google, BMW

Google, Apple and BMW are top brands in a new survey.

Apple iPhone: 2 better than 1

Apple says "Two is better than one." Better for Apple; better for consumers; better for all the suppliers of iPhone components; better for mobile app providers working in the Apple ecosystem; arguably better for Verizon Wireless; not good for AT&T; still bad for Sprint and T-Mobile USA.

That sort of illustrates the conundrum mobile service providers now face, and that fixed-line providers have faced for some time, notably that value in both ecosystems has shifted in the direction of devices and apps.

That isn't to say "access" lacks definite value. Spending time someplace with no broadband access, or with poor access, will quickly illustrate the point. Of course, contestants in the apps and devices parts of the ecosystem would say they face significant competitive pressure as well.

But the fact remains: people might "love" their apps and devices. They rarely have any emotional attachment to their "access." Of course, it is much harder to develop a true brand preference for an intangible product, compared to something tangible such as a device or a favored application.

From Apple's point of view, two is better than one. But the ad indirectly points out yet again where value is shifting in the communications business.

Record Apple Earnings

Apple Expects to Ship as Many as 21 Million iPhones, as Early as Q2 2011

Apple is telling component suppliers it wants 20 million gto 21 million iPhones for the first quarter of 2011, DigiTimes reports.

Shipments don't equal sales, so it's not a perfect comparison, but for some context, Apple sold 14.1 million in the third quarter of 2010.

Piper Jaffray has a pretty conservative estimate of 12 million iPhones sold for the first quarter of 2011.

Of the 20-21 million phones Apple is ordering, five million to six million will use CDMA, which means they could run on Verizon's network. That gives you some idea of how many Apple believes Verizon Wireless will sell, possibly as early as the second quarter of 2011.

Apple Puts In Order For 20-21 Million iPhones For Q1 2011

Hard to Top Apple, Really

Steve Jobs, Apple CEO, has been named the Financial Times "Man of the Year."

“Steve’s the last of the great builders,” says Roger McNamee, the prominent Silicon Valley venture capitalist. “What makes him different is that he’s creating jobs and economic activity out of thin air while just about every other CEO in America is working out ways to cut costs and lay people off."

Put simply, Apple under Jobs has created markets, not "taken market share." That's a big deal.

One can only hope McNamee is wrong about that last assessment.

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Android And iOS Lead Smartphone Impression Share

Android tied with iOS as the largest Smartphone OS on the Millennial Media network for November 2010, with both mobile operating systems sharing 38 percent of ad impressions on the network.

Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.

Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share

The NPD Group: Android Extends its Smartphone Market Share in the Third Quarter of 2010

The Android smartphone operating system significantly grew its lead in the U.S. consumer smartphone market in the third quarter of 2010, according to The NPD Group.

Android’s OS was installed in 44 percent of all smartphones purchased in the third quarter, an increase of 11 percentage points since the second quarter.

The Apple iOS held relatively steady versus last quarter, rising one percentage point to 23 percent. The RIM OS fell to third position, declining from 28 percent to 22 percent.

The NPD Group: Android Extends its Smartphone Market Share in the Third Quarter of 2010

Sprint Benefits from iPad

Sprint doesn't sell the iPad, nor does it have the right to sell 3G connections for iPads. Nevertheless, Sprint says it is benefitting from demand for Apple’s device. The reason is that most iPads seem to be of the Wi-Fi-only variety, and that means a wireless hotspot service adds value.

Dan Hesse, Sprint Nextel chief executive officer says Sprint Nextel has seen an uptick in demand for its "Overdrive MiFi" wireless-hotspot device, as people use it to connect their iPads to the Internet when on the go.

Sprint CEO: The iPad Has Been Good to Us

iPhone Passes Blackberry in Global Market Share

Apple has passed Research In Motion in global phone sales. During this year's third quarter, 15.4 million iPhones were shipped globally compared to only 12.4 million Blackberries, the researchers at Strategy Analytics says.

With the shipments, Apple grabbed a 15.4 percent share of the market during the period, while RIM finished well behind with a 12.3 percent share. Nokia still leads with 26.5 percent of the worldwide market.

A major factor contributing to RIM's slipping numbers is its 'limited presence in the high-growth touchscreen segment,' according to Strategy Analytics.

iPhone Passes Blackberry in Global Shipments - PCWorld

New MacBook Air