Apple The World's Most-Valuable Brand

Apple is the world's most-valuable brand, Millward Brown's 2011 BrandZ study of the most-valuable global brands now shows. Apple ended a four-year run by Google at the top of the brand ranking.

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Google now is the second most-valuable global brand, followed by IBM, McDonalds, Microsoft, Coca Cola and AT&T, the top-ranked telecom brand. Vodafone ranks 12th and Verizon 13th. All those telecom firms rank ahead of Amazon.

Apple Ends Google's Four-Year Run as Most Valuable Brand