The "application store" might be among the more-significant innovations in the device and software businesses of recent years. Perhaps it is the single most-important innovation, as it illustrates the importance of content for many device strategies. It isn't so clear that the iPod could have come to dominate the MP3 player business without iTunes, and it seems unlikely the iPhone or iPad could have achieved their early market share leads without the trove of applications available in the Apple App Store. Of course, app stores also mean that the relative balance of value within the software and device market also changes. Service provider businesses also are affected, obviously, as the device, with its app store, becomes the primary user connection with an access service.
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