Demand is Going to Grow for "Unconverged" Experiences

Maybe some of you already agree that "Swiss Army knife" mobile platforms have to make compromises. And one of the compromises is ease of use. There's just so much complexity a user can put up with before the alternative--a simpler device--starts to make sense. And we are getting there.

Sure, you have to carry multiple devices. But think about it: most of us already do that, and as nice as one device would be, choosing between a notebook and a mobile phone or email device is too tough a choice. I carry two or three communications devices everywhere, if on the move. And then an iPod Shuffle for music. For short periods of time I will make do with either an email device or a smart phone in the pocket. But the other devices are there.

If an airplane is involved; if I am going to be "out of town," two is the minimum number of devices, and I usually carry three. Yes, it is a hassle. But so is restriction to one device. So far at least, three is the irreducible number.

And there might be a consumer backlash coming even from the ranks of users who don't have to "run and gun" with heavy text entry. Universal McCann's European office has surveyed 10,000 Internet users in 21 countries and found that demand for a convergent device such as the iPhone is actually pretty low, at least in the U.K. market.

About 41 percent of the 500 Britons surveyed expressed an interest in owning a converged mobile handset, on par with France and South Korea. Interest in Japan, Taiwan, the U.S. market and Germany was even lower, with only 27 percent of Japanese respondents expressing an interest. Now, those are significant numbers for Apple, to be sure.

The interest was greatest in Mexico at 79 percent and similarly high in other developing markets, including Brazil and Malaysia at 72 percent and India at 70 percent. The point is that these are markets where the smart phone will be the PC. The irreducible number there is one.

In the U.K. market, most people already own a mobile phone and one or more of the devices that the iPhone could replace, with 24 percent of respondents owning five or more devices. For example, 82 percent of Britons own a mobile phone and 48 percent own an MP3 player, the research suggests.

There is demand for new services. Some 48 percent said they would like iPod video capabilities on their mobile phone.

About 43 percent said they wanted wireless Internet capability and 28 percent want audio-only iPod functionality.

Convergence is in many ways a compromise driven by financial limitations, not aspiration. In the markets where multiple devices are affordable, the vast majority would prefer that.

Up to a point, multiple features are important. It's a simple example, but the 5-megapixel camera on a Nokia N95 is way better than no camera or a 2-megapixel camera on a BlackBerry.

The point is that there is a limit to how much complexity and how many trade-offs a user is going to put up with to have "just one device."

And then there are the cultural issue. I think we are reaching a point where "always connected" has to be balanced. "Real," as opposed to "digital" life is going to start looking really attractive at some point. I think the move already has begun.

"Unconverged," indeed "not digital, not connected" pursuits are going to be seen as more interesting, as the pendulum starts to swing back. When "connected" starts to become a burden, people will "unconnect." When "convergence" starts to become too complex, with too many trade-offs, people will "uncoverge." Just watch.

What Google Wants

Confused about what Google really wants in the mobility space, and in particular what it wants from the 700 MHz spectrum auctions? The simple answer is that Google is for mobile what the Internet was to telecom service providers: an alternate communications medium whose value does not hinge on access, but on applications.

Wireless service providers will fight Google without quarter for the same reason they learned to loathe the Internet: it is difficult for them to extract revenue when value lies in applications not dependent on recurring payments for access.

That doesn't mean Verizon and at&t, in particular, won't try to make a business out of it. After all, despite the margins, despite the gross revenue implications, both are fierce competitors in the broadband access business. But the tack will be to stop it if possible, slow it where possible, but adapt if necessary.

But Google is not the only force pushing against the old order. iPhone, for example, seems to be the first of any number of approaches to thinking about what a mobile handset is, what an operating system is, what a platform is and where value can be extracted in the ecosystem.

As Skype and UK cellphone operator 3 reportedly are working on a new mobile handset that promises to "make Internet calls mobile," rumors continue to swirl about a possible Gphone or Google phone. Nokia is rolling out N95 series devices that also raise the question of where the leverage lies: operating system, user interface, handset, application or extended application ecosystem.

It’s an important question. Remember back when people seriously thought the browser would somehow translate into “ownership” of the user? That largely proved incorrect.

But operating system ownership has proven a more durable lock on value and customer ownership. Facebook might be showing the power of the platform. But the iPhone seems to suggest the power of the device itself. In short, getting the answer right might confer genuinely significant leverage in the mobile business.

Much of the impetus for thinking about such things comes on the heels of rumors about a Google phone, Google mobile operating system or mobile platform. While the thrusts are not mutually exclusive, the strategic approach Google takes conceivably could redefine much of the existing mobile business.

The difficulty of pinning down the likely thrust is difficult, as Google has to be working on a number of aspects, all at the same time. It must create a mobile interface to the Internet while supporting voice services not significantly inferior to those handsets offer today.

That means Google has to convert the Internet experience for the phone and create or enable a suite of related applications and applets that all work smoothly together and share data.

Then it has to create awareness of some mobile features users didn’t know they wanted, such as location-aware services and features.

All of that means an Internet-connected device supporting voice, instant messaging, Web browsing, search, document storage, retrieval and creation, email, storing and playing entertainment. The applications must blend “knowing you are available” to “knowing where you are.”

Google has to do all that and also make the PC and mobile experiences similar and intuitive. And after all that is done, has to create a business process for supporting all of that with an advertising revenue model.

Of course, Nokia, Apple, Microsoft and Samsung—among others—will try to do the same thing, at some point. Unless it can be done, Microsoft will have a tough time making 25 per cent of its revenues, or about $14 billion, from advertising in the relatively near future, as it says it will.

The issue, perhaps, is how many of these sorts of things have to be handled by the handset. How “skinny” can the device be and still provide a reasonable user experience?

And how much does an actual handset matter, if a widely-distributed reference model can be propagated? Still, as Apple has proved time and again, a tightly-coupled hardware and software approach can yield outsized results in the user experience area.

Many argue that Google will want to avoid getting entangled in the consumer electronics business. True enough. Others make the same argument about any possible plans to bid for its own spectrum.

But Google executives have said mobile offers Google the biggest possible opportunities. If that is true, stretching into unfamiliar areas might be the best way to dominate the new business.

It’s just an opinion, but an “operating system” approach offers the least risk but the least reward. Devices and the ecosystem are much more risky, but offer greater reward. And since Google is sure to encounter resistance from the established wireless carriers, owning its own network might be the only way to get rapid adoption.

So that’s what Google is up to: creating a mobile broadband version of the open Internet.

EarthLink Wants to Sell Municipal Wi-Fi Assets

EarthLink is considering "strategic alternatives" for its municipal Wi-Fi business, says Associated Press, a phrase that generally means it is for sale.

EarthLink originally had hoped it might be able to come up with a revised business plan that relied on additional investment by partners, including the municipalities that wanted the networks in the first place.

The company "decided that making significant further investments in this business could be inconsistent with our objective of maximizing shareholder value," says Rolla Huff, EarthLink CEO.

Enterprises Can't Block User Mobile Phone Choices

As most enterprises struggle to get a grip on mobility costs and strategy, users continue to impose their own desires for devices that better integrate their jobs and personal lives, says Zeus Kerravala, Yankee Group analyst. They will use what they find most useful in both settings regardless of any corporate efforts to slow or block adoption.

Enterprises were not able to stop users from bringing consumer messaging and VoIP applications into the office, and mobile devices won't prove any different, despite general IT executive opposition.

According to Yankee's latest research, at least 45 percent of all enterprise workers operate outside of the traditional office setting at least part of the time.

If consumer-driven mobile systems offer workers better performance and more robust applications than the devices endorsed by their employers, they will use them, Kerravala says.

Google Riding Global Wave

As much speculation as there has been about a possible Google bid for 700 MHz spectrum, there now are new reasons to think Google is deadly serious, and that provide new strategic reasons to win the auction, not just to bid for tactical reasons.

A U.N. telecom meeting has decided to give mobile service providers access to similar bandwidth currently reserved for terrestrial television broadcasts, making mobile Internet access a major new wireless feature globally by 2015.

Google simply would be early in the new business if it acquires and then operates a mobile Internet service. Significantly, global data roaming will be much easier as the new rules on spectrum use will rely heavily on common frequencies in diverse regions, meaning handsets will be able to interoperate. That promises higher sales volumes and hence lower costs, on both the infrastructure and handset fronts.

Consumers in the United States are to gain access to at least some of the spectrum in question by 2009, but it will take an additional six years before those in Europe, Africa, China, Russia and much of the Middle East will have the same access.

A U.S. government auction of key 700 MHz spectrum 698 megahertz to 806 megahertz range)is scheduled for February.

The same frequencies will be available for mobile services throughout the Americas, India, Japan, Korea and a number of other Asian countries, while the rest of the world will initially use only the 790 megahertz to 862 megahertz range.

Unlike many recent spectrum auctions, which essentially resulted in more bandwidth to support legacy services, most observers think the new spectrum largely will be used for IP-based Web applications and data.

Despite the challenges and risks, Google might want to move more aggressively given the new global implications.

Email Communication Declining in U.K. Market

Most people would guess that teenagers send more instant or text messages than emails. In the U.K., says ComScore, it is a quantifiable trend. As it turns out, people now are communicating more from within the context of their social networks than using portal-based email. That isn't yet true for business communications, of course.

But it stands to reason that personal use of email is for communication with friends and family. And if those people are part of a social network, one doesn't have to go outside the network to send messages. Some day soon, people will launch and receive voice, video and other communications from within the social network as well.

Mobile IM Use Increasing

According to the second annual AP-AOL Instant Messaging Trends Survey, 25 percent of respondents send instant messages from their mobile phones, including 32 percent teens.

In addition, IM users are instant messaging from within their social networking profiles.

More than 27 percent of users say they use instant messaging at work. Further, half of at-work IM users say that instant messaging makes them more productive at work, a 25 percent increase over last year.

More than half (55 percent) of teen IM users have used instant messaging to get help with their homework. This is a 17 percent increase over last year. Meanwhile, 22 percent of teens say they have sent an IM to ask for or accept a date.

Forty-three percent of teen IM users say they have used instant messaging to say something they would not say to someone in person. Teenage girls are more likely than boys to do so. Nearly half of teenage girls surveyed have used instant messaging to say something they would not say in person, compared with just over a third of teenage boys.

Nearly three in four teens (70 percent) and one in four adults (24 percent) send more instant messages than emails.

Multi-tasking remains very popular, as IM users tend to engage in multiple online activities while sending instant messages. Checking email is the most popular activity among eight in ten adult and teen IM users. After email, adult IM users most often conduct online searches (49 percent), while teens say they like to research homework assignments online (57 percent).

Nearly four in five (79 percent) at-work IM users say they have used instant messaging in the office to take care of personal matters. One in five (19 percent) IM users say they send more instant messages than emails to their co-workers and colleagues.

Google Will Bid on 700 MHz Spectrum!

Google is preparing to bid at least $4.6 billion for wireless spectrum to be bought at the Federal Communications Commission's January auction, the Wall Street Journal reported says. The company is planning to bid without partners, a move some of us would not have predicted.

The company is beta testing a wireless solution in preparation for running a full-scale national mobile network. Obviously, Google as a mobile network services provider would be highly disruptive to the existing legacy carrier business models, given the likelihood Google would emerge fairly quickly as a packaging, pricing and
network functionality innovator.

One simply has to point back to packaging and pricing innovation by just one carrier--AT&T--to illustrate the fact that a significant new pricing pattern, in this case the concept of a bucket of minutes for a flat fee, can cause an entire industry to react.

A bid obviously would vastly complicate Google's other efforts to gain favorable placement of its software on all sorts of devices compatible with all sorts of carrier networks. But Google probably wins even if it loses. By creating a "bid" poker chip, it can wring concessions out of recalcitrant carriers who might be wary of giving Google more play.

And there are very real costs to be borne by the likes of Verizon and at&t if Google enters the bidding contest. It is not simply the threat that Google wins. If Google bids, the final price paid by the auction winner, whether at&t or Verizon, will be higher than if Google had not been a contestant.

Making War on Your Customers a Mistake. Duh!

Edgar Bronfman, Warner Music CEO, says mobile service providers should not make the mistake the music industry did. "We used to fool ourselves,' he says. "We used to think our content was perfect just exactly as it was."

"We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding," he says. "And of course we were wrong."

"We inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won," he says.

Mobile operators risk making the same mistake with their music services, he says.

"The sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic," Bronfman says. "People want a more interesting form of mobile music content."

"They want it to be easy to buy with a single click," he adds. "And they want access to it, quickly and easily, wherever they are, 24/7."

BT: Another Twist on Social Networking

Tradespace is a community platform that allows businesses to interact together and use PayPal to make transactions. It currently features 20,000 largely small business users.

The SME employs 10 million people in the U.K. market, about half of the total private workforce, says Ben Verwaayen, BT CEO. About 24 percent of the U.K. workforce works from home. About 60 pecent start-ups also are home-based.

"They don't want hassle but they want to live in the 21st century," says Verwaayen. "So they want to have the capability to communicate, to delegate, to go out in the world and find supplies, find customers and do that in a way that they concentrate on what they do best," says Verwaayen.

And that's one example of how social networkng can work for small business.

Enterprise Software Not Where It's At Anymore

The future of enterprise computing will draw from what is being developed on the consumer side, says Paul Otellini, Intel CEO. "Consumers today are the number one users of semiconductors; they passed over IT and government in 2004."

"Prior to that period, most people developing silicon in the industry were focused on the main market: the enterprise and IT," says Otellini. "Today, most of us are focused on the consumer market as drivers."

"Not so long ago, if you were technology-oriented and wanted to do something innovative and cool that would make you rich, you wrote a new piece of enterprise software," he says. "Or you came up with a new design for a server. Or you figured out a way to link business people with their offices while on the road."

That's just not the case anymore. Innovation is coming from the consumer Web.

Global Telecom Revenue Up Again

For all the talk of how IP-based services will cannibalize legacy communications revenue, only narrowband voice services seem to be stalled at this point. In 2008, projects Insight Research, worldwide service provider revenues are predicted to grow to $1.7 trillion
in 2008, and to keep growing to $2.7 trillion in 2013.

While the overall CAGR is 10.3 percent, there are notable regional differences. The Europe/Middle East/Africa (EMEA)region has the slowest growth rate at 5.2 percent annually. The Asia Pacific region is experiencing the highest five-year growth overall, at 15.5 percent. The Latin American region is next with a growth of 12 percent.

Broadband wireline revenues are growing at a 6.7 percent cumulative annual growth rate over the forecast period, while narrowband wireline services revenues are essentially flat at 0.4 percent over the same period.

Clearly wireless and broadband are where the growth is. Wireless revenues will grow from 60.3 percent of all telecommunications services revenues in 2008 to 72.3 percent in 2013.

Wireless services revenues are growing at 14.4 percent over the forecast period, while wireline services, which includes both broadband and narrowband services, grows much more modestly at 2.6 percent.

Heavy Text on iPhone? Not so Accurate

You probably would have guessed this would be the case: User Centric, Inc., a Chicago-based usability consultancy, says iPhone owners can enter text just as rapidly as a BlackBerry user can, but the error rate for iPhone users is higher, and significantly higher for longer messages.

While iPhone owners made an average of 5.6 errors/message on their own phone, hard-key QWERTY owners made an average of 2.1 errors/message on their own phone. Nor does it appear experience makes that much difference. Though User Centric found that experienced iPhone users could type faster, they made as many mistakes as users who never had touched an iPhone before.

Participants who had previously not used either a hard-key QWERTY phone or an iPhone also were significantly faster at entering text messages on the hard-key QWERTY test phone than on the iPhone. These participants also made significantly fewer errors on the hard-key QWERTY than on the iPhone.

Numeric phone owners made an average of 5.4 errors/message on the iPhone, 1.2 errors/message on the QWERTY test phone, and 1.4 errors/message on their own phone.

The study involved data from 60 participants who were asked to enter specific text messages and complete several mobile device tasks. Twenty of these participants were iPhone owners who owned their phones for at least one month. Twenty more participants were owners of traditional hard-key QWERTY phones and another twenty were owners of numeric phones who used the “multi-tap” method of text entry.

Each participant entered six fixed-length text messages on their own phone.
Non-iPhone owners also did six messages each on the iPhone and a phone of the “opposite” type.

The opposite phone for numeric phone owners was a Blackberry and for hard-key QWERTY phone owners it was a numeric Samsung E300 phone. Some participants did additional tasks, including a contact search and add contacts, as time allowed.

iPhone owners entered six text messages on their own phone. They also typed two pangrams – a sentence that includes every letter in the English language at least once – and one corpus – a set of characters that represents the exact letter frequencies of the English language. These tasks were included to ensure that participants experienced the various phone keyboards in a thorough manner. iPhone owners also completed tasks involving text correction, contacts, and visual voicemail

Non-iPhone owners entered a total of 18 text messages – six each on their own phone (hard-key QWERTY or numeric phone), the iPhone, and the “opposite” phone (numeric test phone for QWERTY phone owners, hard-key QWERTY test phone for numeric owners). These participants also entered two pangrams and one corpus on their own phone and completed the contact list tasks if time was remaining.

As it turns out, subjects preferred hard keys for texting. “Not only was their performance better,” says Jen Allen, User Centric user experience specialist, “their rankings and ratings of the phones indicated that they preferred a hard-key QWERTY phone for texting.”

Participants rated the hard-key QWERTY phone highest out of all three phones for ease of text messaging. The hard-key QWERTY phone was also most frequently ranked first out of the three phones by the numeric and QWERTY users. Overall, the hard-key QWERTY phone was ranked first in text messaging by 85 percent of users.

The iPhone was ranked second by 60 percent of these users. None of the hard-key QWERTY phone owners ranked the iPhone first for text messaging and only three numeric phone owners ranked the iPhone first.

In general, hit rates for all keys on the iPhone keyboard were consistently 90 percent or higher. The average hit rate was about 95 percent.

But participants repeatedly pressed certain keys when they intended instead to press other adjacent keys. Several iPhone keys had high error rates: Q (66 percent), P (27 percent), J (22 percent), X (21 percent), and Z (15 percent). In contrast, the median false alarm rate across the iPhone entire keyboard was 5.48 percent.

iPhone keys with the highest false alarm rates were those in close proximity to the five most frequently used letters in the English language: E, T, A, O, and I.

In addition to the high false alarm letters listed above, other false alarm letters included W (10 percent), R (6.5 percent), Y (8.7 percent), and S (6.0 percent), which are also adjacent to high-frequency letters.

B (8.2 percent) also had a high false alarm rate, potentially because of its location near the letter N (which is the sixth most frequent letter, User Centric says.

On the hard-key QWERTY keyboard, the hit rates for all keys were above 97 percent, except for V (96 percent). Additionally, the false alarm rates for keys on this keyboard were below three percent, with the exception of Q (8 percent).

Performance on the keyboard was much better than on the iPhone keyboard. The letters with higher false alarm rates were similar on both keyboards, involving many of the 5 least frequently used letters in the English language, such as Q, Z, V, and B.

Also, the Q and P keys were problematic for users of both keyboards, suggesting that the issue for these keys arises from their location near the top edges of the keyboards.

Participants made different types of errors on the iPhone and the hard-key QWERTY phones.

The majority of errors made on the iPhone involved substituting a nearby letter for the intended letter. However, on the QWERTY phone, participants made more insertion and omission errors than substitution errors.

Also, many of the substitution errors that were made on the QWERTY keyboards involved swapping the order of the correct letters in the words, such as typing “stomr” instead of “storm”.

Compared to hard-key QWERTY devices, the iPhone may fall short for consumers who use on their mobile device heavily for email and text messaging, says User Centric.

The iPhone was clearly associated with higher text entry error rates than a hard-key QWERTY phone.

The finding that iPhone owners made more texting errors on iPhones than their hard-key QWERTY counterparts (on their own QWERTY phones) suggests that the iPhone may have a higher fundamental error rate. The iPhone’s predictive and corrective text features do alleviate some of the errors users make while texting, but it does not catch them all.

The touch screen obviously is an elegant interface for some tasks. It just doesn't appear to be the best interface for all tasks. Mutlitap and touch screen will work fine for many people. Others will find QWERTY keyboards the only way to go.

Nortel Launches Communication Web Services

Nortel has unveiled a Communications Enablement strategy that enables Web services on some Nortel products and provides a software-based environment to simplify the creation of customized communications-enabled applications and business processes.

Nortel also is working with IBM to support Service-Oriented Architecture and Web services that allow customers can integrate advanced communications services into business applications.

Nortel recently unveiled Web Services enablement on the Application Server 5200 and Communication Server 2000 IP Multimedia Softswitch, which allow service providers to offer their enterprise and residential customers interactive multimedia communications tools for their websites based on functionalities such as instant messaging, videoconferencing and presence. Nortel has also rolled out extensive Web Services capabilities on its Contact Center and Advanced Speech platforms.

Nortel also is developing a software-based foundation environment that enables network engaged applications or services across a customer's multi-vendor communications infrastructure. It is expected to be available to customers in the first quarter of 2008, and will provide orchestration of real-time services in a multi-vendor infrastructure environment across multiple domains (enterprise, carrier, wireless and wired).

The intent is to enable the creation of communications-enabled applications that are integrated to customers' business processes.

Vodafone: Pipes, Not Content?

Vodafone had a good quarter. It might also have had an instructive quarter. The stand out? Organic growth of 45 percent in non-messaging data revenue. In fact, non-messaging revenue is now up to a level of half that of messaging (text and multimedia messaging.

"The organic growth in data revenue of 45.1 percent was particularly strong and can be attributed in part to increasing penetration of Vodafone Mobile Connect 3G/GPRS data cards and handheld business devices," the company says. Translation: Wireless notebook computers and BlackBerry style email devices are driving data growth.

Vodafone handhelds in the business category increased by 112.6 percent since September last year and Vodafone Mobile Connect 3G/GPRS data cards grew by 78.9 percent. Assume there are 1.8 million data cards in use and 1.4 million email-centric handhelds as well.

Assume the monthly revenue stream for a notebook card is £35 a month. Assume an email device such as a Blackberry represents £25 a month. That suggests £294 million in revenue from data cards and £165 million from email devices, or £459 million, over a six-month period. EU-wide, Vodafone got something like £843 million in non-messaging data revenue over the same period.

So "pipe" revenues have increased from 46 percent to 54 percent of Vodafone's European data revenues over the last year. "Dumb pipe" trumps "content," in this case.