Over 66 million consumers are using the Internet while camped out on their sofas watching TV, according to market research firm In-Stat. About a third of male respondents to a recent survey say they "sometimes" do so. About 25 percent of female respondents say they use a PC while watching TV.
One-fifth of all respondents reported doing instant messaging while watching TV.
That's both good news and bad news. The good news is it suggests there might be some upside for content, application providers and service providers in the area of integrating PC, mobile or Web features with the TV experience.
The bad news? One reason some people might be time-sharing is because the TV content is not that compelling, compared to alternative pursuits such as using the Internet.
Monday, April 20, 2009
66 Million U.S. Consumers Now Multi-Task
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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