Kraft Foods' Toblerone is sponsoring a "Play it, Forward it, Share the Gratitude" mobile promotion that encourages consumers to extend gratitude to loved ones by uploading mobile video and text messages and have them broadcast on digital walls in Greenbelt and Bonifacio High Street in the Philippines.
There is a Web site for the Toblerone ‘Play it, Forward it’ promotion with brand information, details about the promotion, upload and entry forms, desktop widgets, contact details and tallies of uploaded videos, texts and votes.
Consumers can send their thank you videos and text messages to the mobile phones of families and friends from the Toblerone campaign site.
Customers can use bar codes on the candy’s packaging to retrieve discount mobile coupons as well. Social apps supporting the campaign also are available on Facebook and Friendster.
The campaign is powered by TMSfactory.
http://www.mobilemarketer.com/cms/news/advertising/2805.html
Friday, April 17, 2009
Toblerone Runs Social Mobile Campaign
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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1 comment:
Toblerone Philippines now has a Facebook page as well! Please check it out: http://www.toblerone.com.ph
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