Monday, April 13, 2009

Mobile and Proximity Marketing Won't Avoid Typical Mistakes

Every new medium inevitably begins life as a new way of doing something that already exists. Mobile marketing, proximity marketing and other location-based media will not escape this pattern, either. Still, practitioners seem more widely attuned to the idea that conversations are the perhaps-uniquely new aspect of mobile marketing. In fact, facilitating conversations might be the most significant new development for practitioners whose traditional mission has been to position and sell things.

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"Fair Use" of Content by AI Models is Another Example of Disruptive New Technology

Humans learn by reading books, watching videos, and experiencing the world, often using copyrighted material like textbooks or movies. This ...