Lots of new voice apps are fairly subtle, and many are related to call center or business-to-business applications, which is one reason one gets the impression (not unfounded) that innovation is voice is pretty limited.
As is typical, many are driven directly by customers with a specific problem to solve. Consider a new call screening feature developed by Stage 2 Networks, a provider of hosted PBX solutions, and BroadSoft.
The firms have developed an "Enhanced Call Screening" feature for Stage 2 Networks' hosted PBX service.
Stage 2 had a customer requiring that any inbound caller's name to be announced, even when the system identifies the 10-digit phone number as "Anonymous" or "Private".
A typical call screening feature provides a prompt to a caller to "please say your name," allowing the recipient to hear who is calling when caller ID displays block such information.
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