Attendees at the “Fiesta Fiesta” event in Alamo Plaza on April 16 might see a pop-up message might appear on their Bluetooth-equipped mobile phones offering a 15 percent off coupon for a Fiesta pin.
The message comes from Blue Zone Mobile Media, which employs Bluetooth technology to send coupons, images, ring tones and video clips to cell phones within a 300-foot radius of its broadcasting device.
The San Antonio-based advertising company partnered with the Fiesta San Antonio Commission for the event. Blue Zone also is working with Pocket Communications Inc., Toyota Motor Co. and Anheuser-Busch InBev to send out Bluetooth ads to cell phones during Fiesta.
Levi's, Bacardi and Pepsi all have dabbled with Bluetooth ad campaigns on mobile phones, offering incentives at festivals, train stations, bus stops and shopping malls. Last month, the Bluetooth Special Interest Group used Bluetooth wireless technology to send songs and wallpaper from various artists to the mobile phones of people attending the South by Southwest Festival in Austin.
When the consumer comes within range of Blue Zone's hardware, they receive a message from one of its advertisers, McWright said. From there, the user can accept or decline the invitation, he said. If they accept, Blue Zone can transmit a video clip, ring tone or coupon to them.
“We make sure our campaigns are 100 percent opt-in,'' said Vincent Hearn Jr., Blue Zone's founder.
http://www.mysanantonio.com/business/Bluetooth_messages_to_pop_up_for_Fiesta.html
Tuesday, April 14, 2009
Bluetooth at Fiesta Fiesta: Proximity Marketing in Action
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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3 comments:
Hello, Have you used Blue Zone Mobile Media before? I'm looking for a provider, but have had difficulty finding real reviews. I'm leaning towards Qwikker Proximity Marketing due to their network range and case studies.
I couldn't find much on Blue Zone Mobile Media's site regarding their network or actual case studies.
Thanks!
I can't comment on performance. I would say that I doubt network coverage will be much of a differentiator between the systems, unless there is a really dramatic difference in antenna technology.
thanks!
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