Some small business users of social networking for marketing purposes are relying heavily on tools such as Twitter, blogs, LinkedIn and Facebook, a survey of some 700 early adopters finds.About half the respondents to the survey were sole proprietor operations, typically in service businesses. The study was conducted by Michael A. Stelzner, indicates that users gain not only by increased awareness, as you might expect, but also served as a lead generation tool.
About 48 percent of respondents say social marketing created qualified sales leads.
1 comment:
Its no surprise that businesses are turning to social marketing as a way to generate sales leads. Although this type of marketing does have great potential the best way to exploit this potential isnt always obvious.
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