Tuesday, April 14, 2009

Mobile Broadband: 2nd or 3rd Mass Market Mobile Data App

By the end of 2014 more than two billion users globally will be accessing the Internet using a mobile broadband connection, analysts at Ovum now project. By that point, mobile broadband will have proven to be the first mass market data application since text messaging (short message service). Some of us might argue that mobile email was the second mass market data application, but a success on this level would be quite noteworthy, in any event. 

Total mobile broadband users will grow by 1024 percent by 2014, while total mobile broadband revenues grow at a 33-percent cumulative average growth rate over the forecast period.

Total mobile broadband revenues will not only stem the decline in text messaging revenue Ovum expects will happen, but also will grow operator overall revenues. Though handset access to mobile broadband services will exceed laptop access in terms of number of users, laptop ARPU is six times greater than handset ARPU.

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