Online users have significantly shifted their interests over the past five years, say researchers at Nielsen Online. Where portal-oriented browsing sites, such as shopping directories, guides and Internet tools or Web services used to be the top categories for user engagement, today the active Internet user tends to prefer sites that contain more specialized content.
There is a growing shift to more-fragmented usage, in other words, as well as more use of video and social sites. Video and social networking sites are the fastest-growing sites in 2009.
The number of American users frequenting online video destinations has climbed 339 percent since 2003, for example. Time spent on video sites has shot up almost 2,000 percent over the same period.
In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent.
There also are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
• In the last year alone, time spent on social networking sites has surged 73 percent.
In February, social network usage exceeded Web-based e-mail usage for the first time.
No comments:
Post a Comment