Consumers Like Map Apps on Mobiles

About 14 percent of mobile subscribers visited a mapping site on their smartphone or mobile device in April 2010, according to comScore. That represents more than 33 million consumers logging on to the mobile web for mapping information.

Smartphone map access increased by more than 175 percent year over year, according to comScore.

Nearly nine million users accessed mobile maps via a smartphone browser, a 93 percent increase year over year, while about 13 million used a mobile app. Most of those users (87 percent) do so from their cars, with 17 percent of exercisers (while walking, jogging, biking) also connecting to maps from their smartphones. Nearly 17 percent of public transit users also used mobile maps.

comScore: Consumers now mapping smartphones - Mobile Marketing - BizReport