Singaporeans Still Like Newspapers

If you're an advertiser who wants to reach the digital Singaporean consumer, you might well have to use a newspaper, says PricewaterhouseCoopers, which says advertisers spend almost 10 times as much on print media like newspapers as they do on Internet advertising in that market.

PricewaterhouseCoopers also expects growth in the amount spent on print ads to be vastly greater than the growth in digital over the next five years.

By 2014, print would still capture 49 per cent of advertisers' dollars and television 28 per cent, while Internet advertising would rise from 4 per cent to just 6 per cent of total spending.

TODAYonline | Singapore | All wired up - but Singaporeans still prefer a traditional newspaper