Thursday, June 24, 2010

81% of App Store Downloads are "Free"

Piper Jaffray analyst Gene Munster estimates that 81 percent of downloads from Apple's App Store are free.

His analysis of the Top 50 paid apps reveals that their average selling price is $1.49. Munster estimates that on average, Apple receives $0.29 for every app that's downloaded from its store.

Munster calculates that this means $428 million for Apple based on its 70-30 revenue-share split. Munster estimates that the App Store is generating more than 16.6 million app downloads a day, compared to 8.9 million song downloads from the iTunes Store.

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