Monday, June 28, 2010
Should Nokia Abandon 90% of its Market?
One way you might read this is that Nokia needs to get "more social with its fans." The other way is that 90 percent of younger users are not fans. There are hazards either way. "Abandon" might be too strong a way of putting matters, but it is the obvious inverse of a strategy focused on the 10 percent of fans.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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