Tuesday, June 22, 2010

RIM and Android Eat into Apple's Mobile Ad Dominance

Mobile ad impressions from smartphone devices running Google's Android OS and RIM OS grew in May, while those from Apple devices fell considerably, according to data from Millennial Media.

The mobile ad network reported ad impressions across its network from Apple smartphones fell 14 percent between April and May, while Android and RIM devices saw growth of five percentage points and two percentage points, respectively.

Most people are used to thinking about Google when it comes to Internet-related ad revenues. In the mobile space, Apple is the clear leader, with about 48 percent of impressions.

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