Friday, June 25, 2010

Facebook Is Closing the Ad Revenue Gap with the Portals

Facebook’s self-serve ad product apparently generated $300 to $400 million in revenue in 2009, a significant portion of the $800 million or so Facebook generated in total. The self-serve system allows advertisers to create small ads that appear on the right-hand side of Facebook pages and then target the ads to segments of the Facebook audience.

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Meta Quantifies AI Monetization

Though we might still note that artificial intelligence benefits often are somewhat indirect or hard to measure, Meta joins the ranks of fir...