Your spending at Starbucks and Dunkin' Donuts looks like a coincident economic indicator, meaning coffee purchases at the two outlets track the economy.
The Christmas season spike, when people are buying gifts, rather than coffee, appears to be the only anamoly.
Too bad Starbucks is not a leading indicator.
Wednesday, June 30, 2010
Looks Like Your Starbucks Purchases are a Coincident Economic Indicator
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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