Wednesday, June 30, 2010

Looks Like Your Starbucks Purchases are a Coincident Economic Indicator

Your spending at Starbucks and Dunkin' Donuts looks like a coincident economic indicator, meaning coffee purchases at the two outlets track the economy.

The Christmas season spike, when people are buying gifts, rather than coffee, appears to be the only anamoly.

Too bad Starbucks is not a leading indicator.

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