About 50 percent of all online uses now report they watch online video at least weekly, up from 43 percent in 2009, according to Frank N. Magid Associates.
About 85 percent of males 18-24 watch online video weekly or more and 67 percent of those between the ages of 18 and 34. That should grow about five percent more over the next year. Short form content continues to represent about 80 percent of content viewed.
About 76 percent of online video consumers report they watch professionally produced clips on a regular basis.
About 38 percent say they are interested in watching PC-delivered content on a TV screen.
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Wednesday, June 30, 2010
Half of Internet Users Watch Online Video
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online video
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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