Wednesday, June 30, 2010

Half of Internet Users Watch Online Video

About 50 percent of all online uses now report they watch online video at least weekly, up from 43 percent  in 2009, according to Frank N. Magid Associates.

About 85 percent of males 18-24 watch online video weekly or more and 67 percent of those between the ages of 18 and 34. That should grow about five percent more over the next year. Short form content continues to represent about 80 percent of content viewed.

About 76 percent of online video consumers report they watch professionally produced clips on a regular basis.

About 38 percent say they are interested in watching PC-delivered content on a TV screen.

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