Can you make an unattractive product attractive simply by moving it online? So far, the answer seems to be "no," at least for most newspapers with the salient exception of the Wall Street Journal.
There are implications here for the communications business as well. All products have a lifecycle. Several years we might have argued that legacy voice was a product in the declining part of its cycle, while VoIP was just at the start of its cycle.
These days, some of us might go further and argue that all forms of landline voice are in a mature phase in the developed world, and that mobile voice has become the replacement product, though mobile voice also is relatively mature in the developed world.
In part, it depends on how one defines the "market." One can argue VoIP is a new product, or view it as the latest version of an existing product. You would get different answers about where each of those "products" is in its lifecycle depending on your choice of definitions.
These days, I lean towards seeing VoIP as the latest version of an existing product.
1 comment:
According to Mediapost.com "YouTubes Secret Citizen Journalism Plot Exposed." Referring to a SFWeekly article by Eve Batey "YouTube Explains Top Secret 'News Experiment' to Local Media, But Doesn't Really"...http://bit.ly/dbwJdg
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