Thursday, June 24, 2010

Gap Between Revenue and Bandwidth is The Heart of the Matter

One doesn't have to love, or even like, any of the communication providers out there to acknowledge that there is a key business problem here that directly affects any user's ability to get the most out of their communication spending and experience.

The global voice market is declining, first on the fixed line networks and now starting on the mobile networks as well. You don't have to care about that. But if you want better services, you have to acknowledge that if current revenue gets cut in half, then perhaps to a third, the people who run networks will have a hard time investing in better networks. This is not a matter of sentiment but of economics.

Everybody knows that the replacement revenues will have to come from the broadband, video, content mobile, data and commerce services realms. So the practical issue providers have is to scale the new revenues at least up to the point where voice revenue is now. Along the way service providers will have to cut costs as well, but the key issue is new revenues.

And the problem there on the bandwidth services front is that across all networks, revenue does not scale linearly with bandwidth supplied. Since nobody seems to think that can be changed too much, the burden of growth will come on the new applications and services fronts.

That means most issues related to terms of service or price of service are simply efforts to better match cost and revenue for the access part of the business. Nobody thinks the whole problem can be fixed that way, but it is part of the solution, in addition to deploying more-efficient networks and creating new services that people are comfortable paying for.

You don't have to love or like any particular service provider to hope service providers can figure this out. Unless of course you have a way of creating your own services.

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