Monday, June 28, 2010

What are Advertisers Planning for iAd?

Campbell Soup is preparing at least one game for its iAd campaign. It's testing an idea to allow users to physically "shake" the salt out of different soups and see the results.

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AI Media Impact: More Bifurcation of High and Low; Automated and Scarce Human Content

As someone who worked for 40 years in ad-supported media , the realities of today’s business are brutal, and that was true before generative...