Monday, June 28, 2010

What are Advertisers Planning for iAd?

Campbell Soup is preparing at least one game for its iAd campaign. It's testing an idea to allow users to physically "shake" the salt out of different soups and see the results.

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Walmart, Amazon Take Divergent Approaches to Agentic Commerce

Walmart and Amazon are taking apparently opposite approaches to agentic commerce. Walmart leans to towards an “open” approach while Amazon p...