Monday, June 28, 2010

What are Advertisers Planning for iAd?

Campbell Soup is preparing at least one game for its iAd campaign. It's testing an idea to allow users to physically "shake" the salt out of different soups and see the results.

No comments:

Content Attention Spans Continue to Contract!

It is quite hard to argue against the notion that content attention spans in the digital era have contracted, leading to more consumption of...