That should set up an interesting test of demand. Will non-users decide they want to become subscribers of newspaper or magazine products? Or will iPad content subscribers be existing subscribers who simply want the convenience of online access?
Sources say that Apple will share the demographic data with the publishers and this is critical because that’s what a newspaper or magazine needs to effectively court advertisers.
Sources say that Apple will share the demographic data with the publishers and this is critical because that’s what a newspaper or magazine needs to effectively court advertisers.
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