Wednesday, September 15, 2010

Apple iPad to offer newspaper subscriptions?

Apple may soon introduce the ability for app makers to charge on a subscription basis, which would make devices like the Apple iPad an ideal device for newspapers and magazines.

That should set up an interesting test of demand. Will non-users decide they want to become subscribers of newspaper or magazine products? Or will iPad content subscribers be existing subscribers who simply want the convenience of online access?

Sources say that Apple will share the demographic data with the publishers and this is critical because that’s what a newspaper or magazine needs to effectively court advertisers.

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