Wednesday, September 15, 2010

U.S. Households Will Spend 17% Less on Electronics than in 2009

U.S. households will spend 17 percent less on consumer electronics devices in 2010 than they did in 2009. That rate of decline is the largest drop among the 20 countries surveyed by the International Data Corporation.

The emerging BRIC markets (Brazil, Russia, India, and China) are expected to lead the recovery with household consumer elecronics spending gains of more than 20 percent year over year.

U.S. consumers still own more devices (an average of 15.4 major devices per household) than in other geographies. Moreover, U.S. consumers still tend to buy higher-end devices with more features and functions than consumers in other markets.

As U.S. households shift toward notebooks, PCs will increasingly be viewed as personal devices, fueling long-term growth in notebook PCs as well as PC peripherals, IDC predicts.

With only 28 percent of U.S. households owning a smartphone, growth in this category is a sure thing, IDC says.

Although HDTV ownership has already crossed the 50 percent mark among U.S. households, the market is expected to grow, as well.

Each of those trends should be favorable for providers of mobile and fixed communication services.

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